Celebrating 25 Years of KODAK Lens
2018 marks the 25th anniversary since the launch of the first KODAK Lens in the United States. Since then, Kodak-branded lens designs, lens materials, optical technologies and software have been helping millions of eyeglass wearers experience better vision all over the world.
Signet Armorlite licensed the Kodak brand from Eastman Kodak Company in 1992 and launched KODAK Progressive Lens the following year. KODAK Concise® and KODAK Precise® Progressive Lenses followed in the early 2000s becoming popular lens designs in the industry. The first freeform progressive in the United States, KODAK Unique Progressive Lens made its debut in 2006 and continues to deliver great vision throughout the world.
As of today, the global KODAK Lens portfolio includes everyday single vision, bifocal and progressive lens designs as well as specialized lenses for specific lifestyles. Among others, these products include computer lens designs, single vision lenses with added boost, and blue light filtering lens materials and coatings to relieve eye strain in our heavily digitalized modern world.
Following the Kodak legacy, KODAK Lens marketing was revamped in 2015 to focus on Signet Armorlite’s goal to help consumers “See the Colors of Life”. This initiative includes KODAK Lens Professional Services which provide eye care professionals with in?store branding to distinguish them from big box retail competition. The patient education module, KODAK Lens Corner, includes hands?on lens samples to explain the benefits of different designs, materials, and coatings and has proved highly successful in dispensaries across the U.S.
“KODAK Lens products offer eyeglass wearers a multitude of options to meet their individual vision correction needs regardless of age or lifestyle. Signet Armorlite is committed to continuing to offer premium optical products under the Kodak brand that help lens users see the colors of life in work and play,” states Edward P. DeRosa, Executive Vice President, Signet Armorlite.
To learn more about KODAK Lenses, please visit www.KodakLens.com/pro and www.signetarmorlite.com or email KodakLenses@SignetArmorlite.com.
About Signet Armorlite
Signet Armorlite has been manufacturing and distributing ophthalmic lenses since 1947. The headquarters and lens technology center, Signetek™, are located in Carlsbad, California. Find out more at www.SignetArmorlite.com.
About Eastman Kodak Company
In 1888, George Eastman had the vision to make the complex and innovative technology of photography accessible to the masses… “You press the button, we do the rest”. His dream and passion were realized and since then Kodak has innovated, patented and expanded into many new and diverse markets focused on delivering quality but affordable products.
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Contact: Samar Shamieh, Sr. Marketing Manager
Phone: 800-759-4630, ext. 1393
Email: sshamieh@signetarmorlite.com